Launching the initiative by posting a video announcement on social media, the Hollywood couple will donate 100 percent of the proceeds to a handful of charities that they have done homework on.
- April 20, 2020
AceShowbiz - Ashton Kutcher and Mila Kunis have created their own lockdown wine.
The Hollywood couple will be releasing the Oregon Pinot Noir to raise funds for the coronavirus relief effort.
The former "That 70s Show" castmates launched the project on Sunday, April 19 by posting a video announcement on social media.
"These are unprecedented times we're living in," Kutcher says in the clip. "And unprecedented times calls for (sic)...".
"More drinking," Kunis adds, revealing she came up with the boozy idea.
"One hundred per cent of the proceeds go to a handful of charities that we've done homework on, due diligence, vetted out to make sure that their overhead is low enough where they actually do the work that they're supposed to, their outcome is visible, and so we kind of took the guessing game out in case you want to help people," she explains.
"So, you can look at this as a charitable donation."
Fans can pre-order two bottles of the exclusive wine for $50 (£40) at https://officialquarantinewine.com/. Each bottle also comes with a blank label on it, allowing you to write a personal shout-out for whoever you're toasting to.
Proceeds will benefit GiveDirectly, Direct Relief, the Frontline Responders Fund, and America's Food Fund.
