AceShowbiz - It's clear that Donald Trump still keeps his eyes on TV though he is barely a part of the industry now. The president just started a new Twitter spat with Jimmy Kimmel after he mocked Oscar ratings, which hit the show's all-time low.
Trump took to his official account on Tuesday morning, February 6 to remind his followers, "Lowest rated Oscars in HISTORY," adding, "Problem is, we don't have Stars anymore - except your President (just kidding, of course)!"
Lowest rated Oscars in HISTORY. Problem is, we don’t have Stars anymore - except your President (just kidding, of course)!— Donald J. Trump (@realDonaldTrump) March 6, 2018
Kimmel, who hosted the show for the second year in a row, was not having it. The comedian swiftly responded to Trump's tweet with his own jab, "Thanks, lowest rated President in HISTORY."
Thanks, lowest rated President in HISTORY. https://t.co/E01UgDaZ3T— Jimmy Kimmel (@jimmykimmel) March 6, 2018
The 90th Annual Academy Awards, which took place on Sunday, March 4, attracted an average audience of 26.5 million total viewers, based on Nielsen's ratings. It was down 19|percent| from last year's 32.9 million viewers and dipped below 2008's all-time low of 32 million viewers. In fact, the show's ratings have continued to drop since 2014.
ABC, which aired this year's Oscars, quickly pointed out that the Academy Awards live broadcast still led the prime-time ratings on Sunday and outperformed the other key award shows of the season, such as the Grammy Awards on CBS and Golden Globe Awards on NBC.
Despite losing the interest of a number of viewers, Oscars helped set a new barometer in the midst of #MeToo and Time's Up movements, racial diversity and gender equality issues. As Kimmel noted when hosting the show, "If you are a nominee tonight who isn't making history, shame on you."
The "Jimmy Kimmel Live!" host didn't forget to include Trump in his monologue that night, joking that the president called "Get Out" the "best first three-quarters of a movie this year." During a later portion of the show, he said that there's no "Hope" at the White House, referring to Hope Hicks' resignation as the White House Communications Director.