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Finally the mystery surrounding Taylor Swift's upcoming "Good Morning America" episode is revealed. The pop star is scheduled to premiere a music video on the ABC breakfast show on Friday morning, August 25.

A preview of her new music is offered in a brief video announcement released by "GMA". The song serves as the first official single from her new studio album. Titled "Reputation", the album is coming out November 10 as a follow-up to Taylor's 2014 effort "1989".

TOMORROW: EXCLUSIVE: First peek at @taylorswift13’s new music video. #REPUTATION pic.twitter.com/ZPVPtYHAXs

— Good Morning America (@GMA) August 24, 2017

The title of the song is still kept under tight wraps, but eagle-eyed fans noticed a song called "Timeless" was registered under her name on music publishing website ASCAP. It has also got an official website. "Coming soon," reads the message on the web.

"The single is very different. It goes from very soft, to hard, to soft again," a source recently told Us Weekly. "Taylor is overhauling her image. It doesn't sound like anything she's done before. It's a little unusual. She plays around with new sounds each album cycle, but this one in particular stands out."

Taylor sent fans into frenzy last week when she purged her social media. While she only deleted posts from the recent years on Twitter and Facebook, she completely blanked out her Tumblr and Instagram. Her official website also went dark.

The 27-year-old Grammy winner later posted three cryptic clips featuring a snake with gold-and-green scales. The first video showed the tail, the second one displayed the body, and finally the last one revealed the red-eyed head. The reptile looked very angry, showing off its sharp fangs and lunging at the camera.

Ahead of the new song release, Taylor's fans are flooding Kim Kardashian's Twitter with snake emojis. Kim clashed with Taylor after Taylor slammed Kanye West for calling her "B***h" in his song "Famous". Kim insisted Taylor approved of the song. The "Keeping Up with the Kardashians" star later released a recording of her husband's conversation with the "Bad Blood" singer.