BTS Announces 'Love Yourself' Series Ahead of New Music Release

BTS Announces 'Love Yourself' Series Ahead of New Music Release

In anticipation of the release of their new music in September, the boyband has announced a new thematic series with a cryptic poster.
Since the beginning of their career, Bangtan Boys a.k.a. BTS has brought up conceptual series for their albums, including "The Most Beautiful Moment in Life: Young Forever" and "Wings". The septet has now sent fans into frenzy by announcing a new series called "Love Yourself" ahead of the release of their comeback music in September.

Big Hit Entertainment has released a poster for the new series, featuring the group's youngest member Jung Kook sitting in a wheelchair while holding flowers. It also sees a mysterious tagline that reads, "The day when you want to run towards where your heart is headed."


Sebuah kiriman dibagikan oleh BTS official (@bts.bighitofficial) pada

Eagle-eyed ARMYs apparently find a hint or two in the poster, which is "filled with clues as to what is to come next." A fan theory suggests that the group's upcoming visuals will be a continuation of "I Need U" video, in which Jung Kook got hit by a car. Many fans also think that the new concept will feature some episodes of each BTS member.

A press release promises a "large-scale campaign for the new record." A rep for the agency has shared, "The released poster is a teaser poster that shows the whole story of the 'Love Yourself' series which will be continuing on into next year. Promotions for the new album that's planned for September will begin on a full scale later on."

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