AceShowbiz - Watch out Kylie Jenner! Kanye West is set to launch a new cosmetic line inspired by his late mother Donda West. Rumor has it, the "Famous" hitmaker has filed legal docs declaring his intention to produce DONDA brand makeup, perfumes, lotion and other cosmetics.
According to insiders, Kanye's cosmetic line will also be for men. "Kanye will have a women's collection and a men's collection," insiders tell Naughty Gossip, "He is a ground breaking sort of guy and believes the future is in men's makeup."
"He wears makeup and so do his friends. He thinks all men are going to be wearing it soon and wants to be ahead of the curve. Appearance is very important to Kanye. He wants all guys to look great," continue the insiders.
Kanye's application is currently being processed. However, other sources tell TMZ that at this time he's only filed the paperwork in case something develops.
Back in February 2016, the "Gold Digger" rapper hinted on Twitter that he wanted to be the next Martha Stewart by creating a lifestyle brand that includes credit cards, cars, wallpaper screens, furnishings, video games, amusement parks, hotels, fitness centers and healthy fast food.