AceShowbiz - Weinstein and Co. has released a new trailer for "The Founder". Set in 1950s Southern California, the movie features Michael Keaton as a failing salesman Ray Kroc who later creates McDonald's billion-dollar empire.
The trailer shows Ray Kroc driving a car and stopping near a restaurant named McDonald's Hamburgers. Kroc seems amazed at a long line of people in front of the restaurant. Inside McDonald's, hamburgers are cooked and served really fast. Kroc is interested in meeting Mac and Dick McDonald's, the brothers who run the restaurant's operation. He starts making some plans to pull McDonald's from the brothers. Later on, Kroc thinks about the cities where he can build McDonald's franchise.
The movie is written by Robert Siegel ("Big Fan"). It tells the true story of how Ray Kroc (Michael Keaton), a salesman from Illinois, met Mac and Dick McDonald, who were running a burger operation in 1950s Southern California. Kroc was impressed by the brothers' speedy system of making the food and saw franchise potential. He maneuvered himself into a position to be able to pull the company from the brothers and create a billion-dollar empire.
Keaton told The Hollywood Reporter that "The Founder" is "the quintessential movie about the free-enterprise system and capitalism and America and American culture and the changes in American culture." On his portrayal as Ray Kroc, Keaton previously told Deadline, "Before this, I knew there was a Ray Kroc but if someone asked, I'd probably have offered the generic response that he started McDonald's. I didn't know there were McDonald's brothers and 90% of the population doesn't know that. I'm going to try to put this as succinctly as I can."
Last December, the movie premiered at Arclight Hollywood in order to qualify for Oscars, and Keaton is getting Oscar buzz for his role as Ray Kroc. The movie is directed by John Lee Hancock and scheduled to hit U.S. theaters on January 20, 2017. Also starring alongside Michael Keaton are Nick Offerman, John Carroll Lynch, Linda Cardellini and Patrick Wilson.