The Oculus Rift experience will also enable participants to use headsets to feel zero-gravity atmosphere.
- October 6, 2014
AceShowbiz -
Paramount is going all-out with its campaign for "Interstellar". The studio will release a sneak peek to the Christopher Nolan film in an Oculus Rift traveling exhibit.
A partnership between Paramount and IMAX, the unique marketing move will enable participants to use Oculus Rift virtual-reality headsets to simulate zero-gravity atmosphere for free. The exhibit will visit four cities starting Monday, October 6 in New York City.
"Interstellar" hits theaters nationwide on Friday, November 7 and would be released in 70mm IMAX film, 70mm film and 35mm film formats two days earlier on Wednesday, November 5. Starring Matthew McConaughey, the pic follows group of explorers who use a wormhole to improve space travel.
Last week, Paramount announced a partnership with Google to launch the Interstellar Space Hub. A so-called official website, it helps moviegoers connect to the film through immersive experiences, exclusive content and detailed information on how to see the film, find showtimes and purchase tickets.
- Oct. 6-8: New York, AMC Lincoln Square 13
- Oct. 17-19: Houston, AMC Gulf Pointe 30
- Oct. 25-27: Los Angeles, AMC City Walk
- Nov. 5-19: Chantilly, VA, Smithsonian Udvar-Hazy Center
