Oprah Winfrey Network was the third most-watched cable network in women 25-54 on its launch day, January 1.
- January 4, 2011
AceShowbiz -
Oprah Winfrey claimed she was nervous before launching her OWN network on January 1, but she can take a sigh of relief now. The network received a respectable number of 1 million viewers, thanks to the holiday night and "Season 25: Oprah Behind the Scenes" which is about Oprah's old syndicated show.
The biggest draw so far from the network comes from the program which scored 1.2 million viewers when aired at 8 P.M. on January 1. It continued to be the most watched program on OWN the second day and helped OWN to land the third place in the time period among all cable networks in women 25-54.
Day 2 number did see a decline of 18|percent| to 822,000 viewers but that is still a good number compared to the 252,000 by the channel OWN replaced. During its 12-12:30 P.M. debut, the network scored a 0.7 household rating, which is a 555% gain from the same time slot only four weeks ago, when it was still used by Discovery Health.
Surprisingly, the lowest-rated program that OWN has is "Oprah Presents Master Class". The show profiles successful people be it in entertainment, media or business. It averaged 602,000 viewers although the premiere featured one of the most celebrated rappers, Jay-Z.
