AceShowbiz -

Viral marketing on "The Dark Knight" continues as a new message has popped up on WhySoSerious.com in replacement of a Jack-O'-Lantern picture.

The message, previously hidden in a puzzle, consists of small fragments that are put together to make a sentence of "The only sensible way to live in this world is without rules." Beneath it, there is part of picture which, if you click it, reveals a new image of the Joker as seen on the above left.

Click the Joker photo and you will be then directed to another viral site for the movie, RorysDeathKiss.com where a new game awaits you. Here the vicious villain is asking you to take and send pictures of yourself, family and friends putting show in front of the most famous landmark in your city. There's a promise that he will "do something for you" if you heed the instruction. Just go to the link above to find out.