AceShowbiz -

Rose to prominence through her acting career, Salma Hayek is now venturing into another field. The actress is bringing her own comedic take on one to network television.

Hayek is one of six executive producers on "Ugly Betty," debuting Sept. 22 on ABC. Based on "Yo Soy Betty La Fea," a Colombian telenovela, the show will follow Betty Suarez, America Ferrera's role, a plump, decidedly unhip girl from New York City's borough of Queens who works as an assistant to a fashion magazine publisher.

Being asked on whether the show's title might offend viewers, Hayek replied, "It's sarcastic. Anybody who isn't super skinny and really tall, some people think they're really ugly. We're making fun of it. We're not really calling her ugly."