Based on Seth Greenland's novel. It centers on a recently unemployed suburban milquetoast dad whose brother dies and leaves behind a dry cleaning business. He discovers that the business is a front for a prostitution ring, takes it over and starts yuppifying it - giving the girls 401(k)s and health benefits - and bringing on his wife to help run things. When a rival madam finds out about the burgeoning operation, she threatens to take them down.