Genre
Documentary
Release Date
April 2, 2026
MPAA Rating
-
Duration
050 minute(s)
Production Budget
-
Studio
Thoughtlab Media
Official Site
-
Director
Craig Silliphant
Screenwriter
Craig Silliphant
Starring
- Craig Silliphant
- Chris Murphy
- Lara Murphy
- Andy Kwan
- Justin Kwan
From 1996 to 1998, a low-budget TV commercial for Saskatoon’s Great Buffet of China aired relentlessly. Featuring a Caucasian pitchman introducing the phrase “How Chee” and a group of amateur young actors repeating it, the ad became infamous. Some laughed. Others cringed. Many called it the worst commercial ever made. Thirty years later, it still resurfaces—at one point even going viral in China. How Chee! explores the unlikely origins of the ad, the friendship between an immigrant restaurant owner and the professor who tried to help save his business, and the now-adult actors who became locally famous long before going viral was a thing.
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