"Hard Sell" is a dramatic comedy set on the shores of Long Island's Gold Coast. The story centers around Hardy Buchanan, a poor high school senior surrounded by affluence at an elite private school. Hardy struggles to support his unstable mom and her prized possession, Walter, the family dog.

When Walter gets sick, Hardy has to come up with fast cash to pay for the surgery. Alone and having no one to turn to, Hardy sides with Bo, a beautiful runaway he meets at community service. Hardy and Bo team up and discover ways of profiting off of the wayward teens at school with deep pockets and even heavier issues.

The unlikely duo's new business takes a unique turn when the students learn that Bo has more to offer than what meets the eye as the characters get tossed headfirst into the lifestyles of the rich and dysfunctional. Hardy fights to save Walter and fix his broken family while Bo's past comes back to haunt her. As things begin to spiral out of control, Hardy has to make a decision to rebuild his life or to walk away.