What happens when a man's entire identity is built on a lie he can no longer afford to keep? In the riotous comedy "Give It Up," Gareth Reynolds stars as a struggling musician who has spent years pretending to be a wildly successful rock star to everyone in his life, including his long-suffering girlfriend played by Maggie Maye. His carefully constructed world of fiction begins to crumble when his actual, dead-end band lands a potentially career-making gig, forcing him to produce the legendary success he's always boasted about. With his skeptical best friend, portrayed by Jake Johnson, reluctantly along for the ride, he must navigate a chaotic series of misadventures, shady characters, and musical mishaps to keep his house of cards from collapsing. Directed by Kyle Anderson, the film delivers a hilarious and cringe-worthy look at ambition, friendship, and the exhausting lengths one man will go to avoid admitting the truth, all set against the backdrop of a laughably authentic indie music scene.