In the breathtaking new music video for "hunger . on . hillside (feat. Bas)," J. Cole paints a vivid portrait of a day in the life of two young friends growing up in Fayetteville, North Carolina. The video, directed by Cole himself, follows the two boys as they navigate the challenges and joys of adolescence, from the playground to the basketball court. Set against the backdrop of a vibrant and colorful hillside, the video captures the essence of friendship, loyalty, and the search for meaning in the face of adversity.
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