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The Apprentice Episode 7.02 Mobile Phone Application
The Apprentice Photo

The Apprentice Episode 7.02 Mobile Phone Application

Episode Premiere
May 11, 2011
Genre
Game Show
Production Company
Trump Productions LLC, Mark Burnett Productions
Official Site
http://www.nbc.com/The_Celebrity_Apprentice/
Episode Premiere
May 11, 2011
Genre
Game Show
Period
2004 - now
Production Co
Trump Productions LLC, Mark Burnett Productions
Distributor
NBC, UMVD
Official Site
http://www.nbc.com/The_Celebrity_Apprentice/
Main Cast
  • Donald Trump as Himself - Host

An early morning delivery sends the candidates into the fast-paced world of technology. Lord Sugar challenges the teams to think big and go global as they must design, launch and promote a new mobile phone application. In the battle for downloads, the teams must create a mobile app and pitch it to three influential technology websites to become 'App of the Day', as well as attempt to convince a huge crowd of bloggers and software experts at a major gaming fair to support the application and increase downloads. With their apps downloadable for 24 hours, a dramatic result leads to a fierce boardroom battle, and one more candidate faces Lord Sugar's immortal words: 'You're fired'.