Warner Music partners with MAINSTREAM to launch Lee Young Ji's new single "Robot," expanding K-pop's global reach.
- March 13, 2026
AceShowbiz - Warner Music has announced a strategic partnership with MAINSTREAM, the agency managing prominent South Korean artists Lee Young Ji and Kik5o. This collaboration marks a step in Warner Music Group’s efforts to deepen its involvement in the Korean music scene and extend the global reach of its artists.
The first product of this alliance is the release of Lee Young Ji's new single, "Robot," which will debut under the new partnership. Known for her dynamic presence in Korean pop and rap, Lee Young Ji gained recognition after winning competitions such as M.net’s Show Me The Money 11 and High School Rapper 3. Her catalog includes hits like "Small Girl," "Day and Night," "I’m Lee Young Ji," "Go High," "Not Sorry," "Witch," and "Dejavu," performing well on music charts.
In addition to her musical achievements, Lee Young Ji has established herself through her YouTube series No Prepare and appearances on television.
Under this new agreement, Warner Music and MAINSTREAM will work closely on artist development, music production, and global marketing efforts not only for Lee Young Ji but also for Kik5o and the broader MAINSTREAM roster. Warner Music Korea will play a role in supporting projects and amplifying the international presence of South Korean talents.
Oscar Scivier, head of A&R for Warner Music APAC, expressed enthusiasm about the partnership, stating, "I am delighted to partner with MAINSTREAM; they are a talented group and have been amazing in developing their artists." He added that his confidence in Lee Young Ji's global potential has grown through their studio collaborations.
Hyunsoo Lee, chief of MAINSTREAM, shared excitement about the partnership, emphasizing alignment with Warner Music’s vision to elevate Asian artists on the world stage. He noted the momentum building with new music projects created together.
This alliance represents a move by Warner Music to nurture Korean music talent and expand their influence beyond domestic markets, aiming to make artists like Lee Young Ji and Kik5o recognized names worldwide.
