Discover how GIV?ON, Shai Gilgeous-Alexander, and Simon Gebrelul reveal the secrets to success and longevity in the worlds of music and sports.
- February 15, 2026
AceShowbiz - Billboard recently sat down with cover stars GIV?ON, Shai Gilgeous-Alexander, and their manager Simon Gebrelul to explore the powerful connection between sports and music. This insightful conversation dives into the challenges and strategies behind sustaining success and longevity in two highly competitive industries.
At the Paycom Center in Oklahoma City, the trio reflected on their unique journeys, balancing pressure, accountability, creativity, and business savvy. Their dialogue reveals how discipline and vision are essential in both arenas, with each sharing personal experiences that shaped their paths.
GIV?ON opened up about his early days, recalling how he was still working as a server when he first met Simon. He admits he was eager to rush into deals but learned quickly that true longevity depends on patience, quality, and building leverage through smart business decisions. He also reminisced about his entrepreneurial spirit, including dog walking gigs he once disliked but now looks back on fondly.
Shai Gilgeous-Alexander described his relationship with Simon as organic, beginning as a friendship before evolving into a professional partnership. While Shai had already developed a focused approach on the basketball court, Simon helped him translate that mindset into the business world. This guidance unlocked opportunities Shai had never imagined, accelerating his career and personal growth.
Simon’s influence is deeply respected by both stars, with GIV?ON calling him a “wizard” for his ability to open doors and create long-term visions. Their trust in Simon’s leadership underscores the importance of having a strategist who understands both the creative and commercial sides of sports and music.
When asked why sports and music feel more intertwined today than ever before, the trio emphasized how cultural shifts and shared audiences have created a natural overlap. Both industries thrive on storytelling, emotional connection, and personal branding, making collaboration and crossover almost inevitable. This convergence also reflects a new era where athletes and musicians actively influence each other’s crafts and business models.
Shai touched on comparisons to basketball legends like Michael Jordan, highlighting how inspiration from music and sports icons fuels motivation. He also shared insights into his current playlist, revealing the soundtrack that keeps him focused both on and off the court.
GIV?ON discussed his evolving career goals, growth trajectory, and the significance of meeting Shai Gilgeous-Alexander and Simon. Their connection symbolizes the merging of talent across fields and the power of building a supportive team.
Overall, this candid conversation underscores the importance of blending passion with business acumen. It shows how top performers in sports and music harness discipline, creativity, and strategic thinking to create lasting legacies in their respective industries.