The Thor depicter in Marvel Cinematic Universe surpasses fellow Hollywood stars like Nicole Kidman and Hugh Jackman as an Australian celebrity with the highest earning from Instagram post.
- Mar 30, 2024
AceShowbiz - Chris Hemsworth, renowned for his role as Thor in the Marvel Cinematic Universe, has emerged as the highest-earning Australian celebrity influencer. This revelation comes from a report by Melbourne marketing agency Impressive, which analyzed the Instagram followings of Australian celebrities.
With over 58.5 million Instagram followers, Hemsworth can charge up to $1,041,208 for a single sponsored post. Other top earners include Oscar-winning actress Nicole Kidman (ranked 8th with $177,900.72 per post), Hugh Jackman (3rd with $554,989 per post) and singer Troye Sivan (5th with $276,352.08 per post).
Perth-born actress Katherine Langford, known for her role on "13 Reasons Why", also made the top 10 list, ranking number two with an estimated earning power of $737,205 per sponsored post. Other notable influencers include Rebel Wilson (7th with $196,146.95 per post), Ruby Rose (4th with $401,417 per post) and Liam Hemsworth (6th with $231,118.89 per post).
The report analyzed data from influencer pricing platforms Inbeat and Hootsuite to determine these estimates. According to Robert Tadros, CEO of Impressive, "Considering the huge screen presence and fanbase of popular actors, it is no surprise to see figures like Chris Hemsworth and Katherine Langford in the top five."
Hemsworth primarily uses his Instagram account to promote new projects, fitness regimens and family photos. Beyond actors, the top 10 list also includes singers and fitness influencers like Kayla Itsines (ranked 9th). Retired cricketer David Warner (ranked 13th) is the highest-ranked sportsman.
This report highlights the significant earning potential of social media influencers in Australia, particularly for celebrities with large followings. With their reach and engagement, influencers have become valuable partners for brands looking to connect with target audiences.
