Artist of the Week: Taylor Swift


Artist of the Week: Taylor Swift


The country-turned-pop star has made a grand comeback with 'Look What You Made Me Do', as the alleged diss track has broken multiple records hours after its release.
As a music genius, Taylor Swift shows off her musical development on her every album. Beginning her career as a successful country singer who grabbed the world's attention with only one album, the "Blank Space" hitmaker has transformed into one of the most popular pop stars today.

After stepping out of the spotlight for months, the 27-year-old singer is back to the music scene by announcing her new album "Reputation", which is led by fiery banger "Look What You Made Me Do". While Taylor has been known for her adorably bop and teen pop tunes on her previous efforts, the songstress appears to explore electronic-infused, edgy beats on her new music.

The music seems to fit the album's theme well, though. The album title and the lyrical content of "Look What You Made Me Do" have sparked speculations that Taylor plans to mock her reputation, which has been damaged by the likes of Katy Perry, Kanye West and Kim Kardashian in the past few years, on the new effort.

"I'll be the actress starring in your bad dreams," so she rhymes on "Look What You Made Me Do". Through the song, Taylor introduces her new image to her fans: the image of a tougher girl who is having fun while playing around with her fury.

Besides making headlines, the fierce comeback single has broken multiple records merely hours since the release. It set Spotify's global first-day record with eight million streams on its release date. It also marks Taylor's first No. 1 song on the U.K.'s music charts. Additionally, its lyric video and music video broke YouTube's record for the most-watched video in 24 hours.

A week after the release of "Look What You Made Me Do", Taylor premiered another catchy song titled "...Ready for It?" Similarly, the new track is infused with soft electronic beats. The song finds her serenading a man who's "younger than" her exes with more flirty approach and adult materials.

Laced with 15 tracks, "Reputation" is set to arrive on November 10.


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