The rapper has explained his decision to turn the stellar performance into the song's official music video, saying it 'captured the energy of the record.'
- Mar 17, 2015
AceShowbiz - The wait for the music video of Kanye West's "All Day" was over a few days ago. The rapper announced via Twitter on Monday, March 16 that he'd decided to turn his performance at the 2015 BRIT Awards into the song's official visuals. "I felt the Brits performance captured the energy of the record," he explained. "I decided to make it the first official video."
During the awards event taking place last month, West delivered the first live performance of the track alongside collaborators Theophilus London and Allan Kingdom as well as a number of U.K.'s finest MCs including Skepta, Krept & Konan, Jammer and Novelist. Famous faces like West's wife Kim Kardashian and Taylor Swift were spotted in the audience.
The official video of the performance was later uploaded by the superstar to his Vevo channel on Friday, March 13.
West previously debuted another "All Day" video. Directed by Oscar-winning filmmaker Steve McQueen, it's premiered during his show in Paris earlier this month. Fans are hoping 'Ye will eventually release the clip too.
