The big deal announcement with NBA, WNBA and USA Basketball arrives after the reality TV star's underwear brand tapped Neymar for its newly-launched SKIMS Mens collection.
- Nov 1, 2023
AceShowbiz - Kim Kardashian is not only a famous TV star, but also a succesful businesswoman. On Monday, October 30, the socialite made use of her Instagram account to announce that her brand SKIMS had been named as the official underwear partner for the NBA, WNBA and USA Basketball.
"Introducing the SKIMS and NBA partnership. @SKIMS is now the Official Underwear Partner of the @NBA, @WNBA and @Usabasketball," "The Kardashians" stars wrote in an Instagram post. She also included a picture of her with NBA commissioner and SKIMS' co-founder and CEO Jens Grede.
In a statement, Kim said, "I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture." The Co-Founder & Creative Director for SKIMS added, "Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive."
Jens added, "The NBA's modern approach and significant impact on pop culture, entertainment, and fashion is unparalleled in sports. Our partnership marks a remarkable opportunity for SKIMS and the NBA to work together on what it means to engage the next-generation of fans through basketball."
Adam, meanwhile, noted, "SKIMS has quickly become one of our most culturally-influential brands. We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership."
"Together, SKIMS, the NBA, WNBA and USA Basketball will leverage the power of basketball to generate excitement and demand, by showing up in unexpected ways. Fans will see the partnership come to life at future marquee events, including NBA All-Star and the NBA In-Season Tournament," he continued.
The big deal announcement arrived after SKIMS introduced its SKIMS Mens collection. The brand tapped Brazillian football player Neymar, Oklahoma City Thunder star Shai Gilgeous-Alexander and NFL player Nick Bosa for the new campaign.
"To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star, Shai Gilgeous-Alexander and NFL's top Defensive Player Nick Bosa, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women," Kim shared. She's also "incredibly excited" about what this means for SKIMS' future.
