Lane Bryant released first commercial titled '#ImNoAngel' on Monday, April 6 for their newest exclusive lingerie collection, Cacique.
- Apr 7, 2015
AceShowbiz - Lane Bryant is taking aim at Victoria's Secret with their newest campaign for their exclusive lingerie collection, Cacique. The commercial under the title "#ImNoAngel" released on Monday, April 6 features several popular plus-size models such as Candice Huffine, Ashley Graham and Marquita Pring.
"How boring would it be if we were all the same?" one model asks, while another chimes in, "It's all about how you feel." A model later says in the end of the ad, "I'm all kinds of sexy."
In the dramatic black-and-white video, the models share their opinion about the nature of sexy and what makes them feel confident the most.
The new commercial was shot by fashion photographer Cass Bird and rolled out with a celebratory tour bus ride in Manhattan. It features sexy size 14-28 undergarments and the banishment of the term "plus size" which stigmatizes big girls.
"We're not throwing shade, but we're definitely throwing curves," Lane Bryant President and CEO Linda Heasley said in a statement. "It's about great fashion so we lead with that, not size."
Lane Bryant is optimistic that the average American woman who's closer to size 14 than the size 0's in a Victoria's Secret will find a lot to love. Besides, most of women can't even shop at Victoria's Secret.
"I searched their racks for my size only to be told that they don't carry (sizes) that big and to go to Lane Bryant," Mary W. wrote on Reddit in an open letter to Victoria's Secret.
