Ingrid is an unstable young woman with a checkered past of obsessive behavior. She secretly moves to Los Angeles to get close to Taylor Sloane-an Instagram "lifestyle guru" with a fabulous artist boyfriend, a camera-ready terrier, and an array of new products and brands to promote to her followers.

After Ingrid adopts a Taylor-made identity for herself, her machinations to prove she's BFF material for her Insta idol are underway-that is, until she meets Taylor's obnoxious brother Nicky, who threatens to tear down her facade.