Eliza Dooley (Karen Gillan) has come a long way since her dorky junior high days. Thanks to the magic of laser hair removal, push-up bras and filters on photos-she is Instafamous with 143,000 followers. She shamelessly tweets about being pushed in a wheelchair through the airport because her 5-inch Louboutin shoes 'are a kind of disability.' Her nonstop selfies and posts raise her profile and rack up the 'likes.'
But one lonely day, she has a revelation: being friended is not the same as having friends. She enlists the help of marketing guru and buttoned up co-worker, Henry, to 'rebrand' herself and her reputation. In return, Eliza flirtatiously offers to do "almost anything" but Henry just blushes and insists their relationship is strictly business.
Eliza fails her first test when Henry catches her playing Candy Crush on her phone during a wedding ceremony-with the sound on. Listening to the vows "gave her the feels" and she just needed an escape. Her disregard for his rules pushes Henry to quit, but Eliza charms him into giving her another chance. Besides, people are beginning to notice the sparks between them.
Loosely based on My Fair Lady, Selfie explores the modern struggles of Eliza and Henry, as he tries to teach her how to live life offline- whether she 'likes' it or not-