Since Pawnee is the fourth most obese city in the country, Chris spearheads a new health initiative. Ron, always the meat lover, is concerned that this new initiative will threaten the commissary hamburger he eats for lunch every day. When Chris suggests that Ron eat a turkey burger instead, Ron proposes a cook-off: his hamburger versus Chris' turkey burger. If Ron wins, his burger stays on the menu at the commissary.
Leslie makes a sly attempt to ask out Ben, suggesting that they discuss the details of the health initiative after work at JJ's. Ben immediately becomes very awkward, offering to swing by her office instead. Leslie tells Ann that Ben shut her down; both women are confused because he seemed really into Leslie. Ann suggests that maybe Leslie needs to cast a wider net and offers to help Leslie build an online dating profile.
Ann and Leslie set up Leslie's dating profile on Hoosiermate.com. Ann stretches the truth a little to accommodate for Leslie's very strange interests. The site finds that Leslie has a match with none other than Tom Haverford! Curious as to why the site matched her with someone who seems to be the opposite of her type, Leslie asks Tom out to lunch to further investigate the situation.
Chris convinces Ron, Andy, and April to accompany him to his favorite food store, Grain n' Simple, to pick up supplies for the cook-off. Ron claims he only agreed to go because it's like a zoo for him: he's fascinated by the customers. Later, Ron goes to a dumpy convenience store, Food and Stuff, to pick up supplies for his burger.
During Leslie's lunch with Tom her suspicions are confirmed: she and Tom are completely incompatible. She eventually explains to Tom that Hoosiermate.com set them up and she wanted to find out why. Tom finds Leslie's story hilarious and sarcastically proclaims that Leslie's in love with him.
Back at the office, Tom continues to harass Leslie during a department meeting. Leslie drags Tom into the hallway and kisses him to shut him up, a moment Chris witnesses. Chris later sits Leslie down and has a talk with her about his no-tolerance policy regarding office romances.
After the kiss, Ben approaches Tom to ask about the commotion. Tom notes that the kiss surprisingly wasn't gross; Leslie really knows what she's doing.
The burger cook-off is underway, with a panel of four judges to determine the winning burger. Chris' complicated burger is up first and gets a great reception from the judges. However Ron's burger, which is simply meat and bread, immediately wins over the judges. Chris is floored by the ruling until he tries Ron's burger and immediately agrees: it's definitely better. He declares that the commissary will continue serving hamburgers.
Chris apologizes to Leslie about his policy against office dating and casually mentions that Ben asked him about the policy too. This news immediately brightens Leslie's mood; could Ben be interested in Leslie? Is his weird behavior a result of the "no dating colleagues" rule? Optimistic, Leslie deletes her profile.