Rihanna has sparked a backlash in Britain after TV censors ruled her "S&M" video is too racy for daytime viewers. The promo caused controversy earlier in 2011 with its raunchy imagery as the singer appeared semi-naked, tying a man to a bed, and suggestively sucking a banana.
Bosses at the WTF TV channel aired the clip during a morning slot, prompting a viewer to complain to TV watchdog committee Ofcom that it was "completely unsuitable for daytime broadcast". Ofcom chiefs ruled the promo "clearly and repeatedly focused on sex, bondage and sadomasochistic sexual practices as a theme" and that certain scenes "could have potentially dangerous consequences if imitated by children".
Now they are calling a meeting with several top TV executives to discuss their policies on racy music videos. A statement from Ofcom reads, "We will... be requesting that broadcasters who transmit such programming attend a meeting at Ofcom to discuss the compliance of such material."
"[We will] shortly be issuing new guidance about the acceptability of material in music videos broadcast before the watershed."