Daniel Lamarre is in talks with bosses at the Mandalay Bay hotel-casino about potentially reimagining Michael Jackson's fairground home as a sprawling entertainment complex in Sin City.
The project will feature an interactive memorabilia museum and a theatre, where tributes to the late star will be staged.
And Lamarre already has the backing of the Jackson family and the King of Pop's estate administrators - brother Jackie Jackson was present as the Cirque du Soleil leader launched the project on Thursday, and John Branca, the co-executor of Jackson's estate, insists the attraction will offer fans a permanent place to celebrate their hero.
He says, "Very few fans would ever get to visit Michael's Neverland Ranch because of its remote location."
The ambitious project is set to open in 2013.
Meanwhile, Cirque du Soleil's homage to Jackson, Michael Jackson, The Immortal World Tour, begins in Montreal, Canada in October.