R&B star Rihanna has become the first female artist to stage a record-breaking run of 10 concerts at a top London music venue. The "Umbrella" hitmaker's Loud world tour has come under scrutiny in recent weeks amid claims she was struggling to shift tickets for upcoming dates in the U.S.
Music mogul Irving Azoff, head of show promoter Live Nation, hit out at the reports and insisted tickets to Rihanna's trek were selling well, with early projections showing she would be playing to packed houses by the time her American dates kick off this summer.
The Bajan beauty has yet to comment publicly on the allegations, but she's let her selling power in the U.K. do the talking for her after adding her 10th show, on 20 December, at London's O2 Arena due to popular demand.
The tour extension makes Rihanna the queen of the venue with the longest run of dates since The O2's launch in 2007, and the singer is beyond excited. In a post on her Twitter.com page on Tuesday, April 12, she writes, "10th O2!!!!!! Ok that's it!! I'm packin my s**t!!! UK u are pretty MAJAH (sic)."