Avril Lavigne Fights Label Bosses for Pushing Her Rock Into 'Urban' Sound

February 26, 2011 05:58:36 GMT

After Lavigne's latest album 'Goodbye Lullaby' got stuck in a delay, she rebels against RCA's chairman who suggested her to try out different vibe in 'urban' sound and record dance tracks.

Avril Lavigne
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Photo credit: Focus Pictures/WENN

Avril Lavigne was furious when record label executives tried to persuade her to ditch her trademark rock roots in favor of a radio-friendly "urban" sound.

The "Complicated" singer's latest album "Goodbye Lullaby" was mired in delays after RCA bosses pushed Lavigne to try out a different vibe - and she was shocked when they suggested she sing dance tracks.

She tells Digital Spy, "My record company were being a typical record company and trying to give me their version of how it should be - trying to get me to go in a different direction. I had to fight with them over and over. I was like, 'No, this is a really special record to me and this is what I'm doing.' Radio's very rhythmic and urban and dance today. I think they wanted me to do something more like that, but that's not what my vision was for this album. I was signed by L.A. Reid on Arista Records when I was 16. He understood me and believed in me. Arista folded and I got put on RCA or whatever, then there were new people there, and every six months it changes and more new people come in. It's funny when someone new comes in and they've got an opinion too."


Post Your Comments

posted by Astrian on Mar 16, 2011
Rock? Avril is rock? Most of her songs now ARE dance tracks. Or should I say, cheerleader tracks?
posted by AVRIL! on Feb 28, 2011
We say! WHAT THE HELL! AVRIL is AVRIL! DON't change her!
posted by TheBiz on Feb 28, 2011
what?! Urban sound ? Avril? what is that?
posted by Mae on Feb 28, 2011
My heart goes for AVRIL! I'm gonna support her no matter what happens. I love he! WHAT THE HELL!! GOODBYE LULLABY!
posted by haha on Feb 28, 2011
It's really hard to imagine Avril singing like Gaga.
posted by freigh on Feb 28, 2011
posted by wwweeeeee on Feb 28, 2011
I can say she's really a LEGEND.
posted by blackstar on Feb 28, 2011
We love her music. It's just that everyone is in to something like Gaga.
posted by weloveavril! on Feb 28, 2011
Don't let Avril pull a BRITNEY or a GAGA on her! She's no MILEY CYRUS! She's A-V-R-I-L L-A-V-I-G-N-E!!!
posted by theavrilway on Feb 28, 2011
We love avril just the way she is!
posted by uhgiy on Feb 28, 2011
posted by avrilfan on Feb 27, 2011
stop trying to change avril! shes aesome the way she is and everyone still loves her! x <3

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