February 07, 2011 07:45:48 GMT
The soul singer is working towards the disuse of bear's fur for The Queen's Guards' hats.
British singer Joss Stone has stripped off for a new People for the Ethical Treatment of Animals (PETA) anti-fur campaign. The soul star has shed her clothes for a promo urging officials at Britain's Ministry of Defense to stop using bear fur for The Queen's Guards' hats.
Naked Stone is seen hugging a teddy in the shot, with the tagline, 'Bear Hugs, Not Bear Caps'. She says, "Too many people at the Ministry of Defense are dragging their heels on this issue, and I feel like more needs to be done to stop the murder. It's time for the Ministry of Defence to finally make the switch and go fur-free, and I hope that the ad I have created with PETA helps raise awareness and puts a stop to this unnecessary killing."
Stars including Pamela Anderson, Morrissey, Sadie Frost and Sir Roger Moore have all previously condemned the slaughter of bears for The Queen's Guards' ceremonial headgear.