A representative of the pop star has revealed that the plan to open a shop full of Bieber merchandise is not followed through.
Plans for a Justin Bieber-themed superstore at Los Angeles' shopping mecca The Grove have fallen through, according to the pop star's spokeswoman. Fans of the teen sensation were thrilled after reports suggesting a Bieber boutique was set to open at the L.A. retail hotspot later this year were leaked to the media.
However, a rep for the star has confirmed that although there were plans in place to open the merchandise store, the venture never made it past the ideas stage. Publicist Jennifer Gordon tells the Los Angeles Times newspaper, "I was working with them last year with the possibility of this happening. Toward the end of November, everything had fallen through. It's not happening."
Bieber is already a one-teen brand - he has released a book, fragrance and a best-selling nail polish.