The actress' target market is teens and women in their 20s and 30s who are looking forward to be fabulous with little cost.
Mischa Barton is making her comeback - as a fashion designer. "The O.C." star has struggled to find TV and film work since the show finished and faced a series of personal issues last year, which ended with a stint in hospital on involuntary psychiatric hold.
Now she's planning to relaunch her career by creating a range of affordable clothing for women in their 20s and 30s. She says, "My line is going to reach women in their teens, 20s and 30s who want to be fashionable but (at) an affordable price. It doesn't have to be deadly expensive to get amazing clothes."
Ironically, Barton's sense of fashion was recently criticized after she was seen out wearing a pair of butterfly glasses, a tiger print coat, an orange T-shirt as well as pink skirt.