She refuses to be the spokesmodel of Ultimo because she would only strip down to her underwear for 'someone special'.
Welsh singer Charlotte Church turned down the chance to front a lingerie line - because she hated the thought of fans seeing her in underwear. The "Crazy Chick" hitmaker was approached by businesswoman Michelle Mone about becoming a spokesmodel for the Ultimo brand in the U.K.
But Church snubbed the offer to concentrate on her music career - and because she only wants her "someone special" to see her stripped down. She says, "I say no to almost everything. Michelle Mone asked me to be the face of Ultimo lingerie, but to do a perfume or my own bras would just encourage people to forget what I'm about."
"Plus, I don't like the idea of getting my kit (clothes) off. That should be reserved for someone special."