'Because she's relevant to tweens, she quickly became relevant to us,' a spokesperson for the toy company said in announcing her participation.
Teen singer/actress Victoria Justice is quickly adding to her resume after signing a deal to launch a line of kids apparel and stuffed animal merchandise. The 17-year-old "Zoey 101" star will design a bear-sized T-shirt with the Build-A-Bear Workshop, which is set to hit shelves in December. A dress will then be made available early next year; and she will eventually design a stuffed animal, reports Variety.
Build-A-Bear bosses have previously teamed up with heads behind "Hannah Montana", "Toy Story" and Jonas Brothers franchises on similar deals. A spokesperson for the company tells Variety, "Because she's relevant to tweens, she quickly became relevant to us."
"We are pleased to partner with Victoria Justice on a number of exciting new products and programs that we know will appeal to tweens, teens and younger Guests alike," added Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop.
Victoria is also involved in the company's Love.Hugs.Smiles. initiative that encourages Guests to share their unique, everyday reasons to smile. As part of this initiative, Victoria visited a local Build-A-Bear Workshop store and surprised one of her biggest fans at the girl's Build-A-Party celebration.