'We are excited to draw attention to the new mood in Africa which is positive and optimistic,' the rocker states when announcing the new line of clothes.
U2 frontman Bono is teaming up with luxury fashion label Louis Vuitton to launch an African-themed clothing range. The Irish rocker and his wife Ali Hewson set up Edun in 2005 to stimulate business in Africa, but the ethical fashion firm plunged into the red in 2009, with debts up 90 per cent from 2008, according to official documents obtained by British newspaper The Sun in August this year.
The shocking financial records reportedly prompted bosses at luxury business group LVMH, which owns couture house Louis Vuitton, to buy an "important" stake in Edun to help boost profits. And now the rocker is teaming up with designers at the French fashion house to create a new line of clothes.
He confirmed the partnership at the Africa Rising Art Exhibition in Paris on Wednesday, October 6, and told the crowd, "We are excited to draw attention to the new mood in Africa which is positive and optimistic."