Punk legends the Sex Pistols have agreed to allow their hit song "Pretty Vacant" to be used in a television commercial for the first time. Former frontman Johnny Rotten, real name John Lydon, was slated for "selling out" when he appeared in U.K. TV adverts promoting Country Life butter in 2008.
Lydon defended his choice to star in the clips as it funded his reunion with his other band Public Image Ltd. (PiL) - and now his fellow former bandmembers have joined in his passion for commercials.
The group has agreed to allow bosses at bookmakers William Hill to use its 1977 track "Pretty Vacant" as the backing for the firm's adverts marking the start of the Champion's League soccer season, which sees Europe's top teams compete. And as a bonus for giving bosses the go-ahead to use the song, bandmembers Lydon, Steve Jones, Paul Cook and Glen Matlock have been allowed to place a $750 wager, with any winnings to be given to charity.
A spokesperson from William Hill says, "We are chuffed to bits that the Pistols have agreed to let us use the track."