August 27, 2010 03:34:47 GMT
The rapper is filing a lawsuit against Gilmar Group who prevents him from trademarking his clothing label due to similarity.
Hip-hop star Pharrell Williams has filed suit against an Italian fashion firm in a dispute over the trademarking rights to his Ice Cream clothing line. The Neptunes beatmaker is suing bosses of the Gilmar Group for blocking a trademark application for his brand name on the grounds it's too similar to the firm's Ice and Iceberg labels.
The producer claims adding the word "cream" - street slang for money - "creates a vastly different sound, appearance, meaning and overall commercial impression," reports the New York Post. Williams turned fashion designer when he founded his luxury clothing lines Ice Cream and Billionaire Boys Club with Japanese music producer Nigo in 2005.