Talk show queen Oprah Winfrey has agreed to boost her presence on her new U.S. TV network OWN after broadcasting bosses agreed to allocate an additional $89 million to the venture. Executives at Discovery Communications initially invested $100 million in a joint venture with Winfrey to premiere the mogul's new network in January 2011.
A report published in early August on Discovery's second quarter earnings revealed the firm had already spent three quarters of the "maximum of $100 million that we're obligated to". Now Discovery bosses have agreed to pump another $89 million into the project - after Winfrey agreed to either host or star in another show featured on the network.
Winfrey was previously slated to appear in a prime time travel series called "Oprah's Next Chapter". However, she is contractually prevented from hosting another talk show until her syndicated program "The Oprah Winfrey Show" ends in September 2011.
Discovery CEO David Zaslav tells the New York Post, "We're leaning into the content and the venture. Oprah has been really engaged, and she's the creative leader of this channel. We're going to see more of Oprah."