August 10, 2010 06:16:01 GMT
The new recording company is launched after RedOne signed a new deal with Universal Records.
Lady GaGa's producer pal RedOne is launching his own label after signing a new deal with Universal Records. The "Poker Face" hitmaker, who scooped a Grammy Award for his work on the dance track, has founded 2102 and has already added up-and-coming artist Mohombi to his roster.
And RedOne, real name Nadir Khayat, is confident the Swedish/Congolese singer will blow fans away. He tells the BBC, "Everyone's going to go crazy about him. It's a rhythmic, global sound. Good melodies, good lyrics, good hooks."
"I first heard about him 10 years ago - we were both in Sweden at the same time, but I never met him until we were in America. He came into the studio and he had a CD with him - and it blew me away."
RedOne has also produced songs for Akon, Enrique Iglesias and Mika.