August 06, 2010 02:56:53 GMT
Burberry bosses allegedly decided to make a change in favor of Rosie Huntington-Whiteley, whose profile has been raised after she was hired to replace Megan Fox in 'Transformers' franchise.
Emma Watson has reportedly been dropped as the face of British fashion brand Burberry and replaced by model/actress Rosie Huntington-Whiteley. The 20 year old stepped in front of the camera to model for Burberry last year, and has appeared in a number of advertising campaigns for the brand.
But bosses at the fashion house have now allegedly decided to make a change in favor of the Victoria's Secret star, whose profile has been raised in recent months after she was hired to replace Megan Fox in the "Transformers" franchise. A source tells Britain's The Sun, "Emma was a huge success. Everyone expected her to be used again."
Emma Watson met her boyfriend George Craig when shooting an ad for Burberry earlier this year. Also in the frames back then was Watson's younger brother, the 17-year-old Alex Watson who happens to do some modeling and the other three guys Matt Gilmour and Max Hurd.