July 16, 2010 09:09:24 GMT
'Surely she knows enough about suffering and unjustified death to recognize that both occur in the production of a fur coat,' a spokeswoman for the animal right organization said.
Animal activists have taken aim at Janet Jackson for signing on as the new face of fur firm BlackGlama. The pop superstar was announced as the brand's new 'What Becomes a Legend Most?' spokesmodel on Thursday, July 15 and she'll model high-quality mink items in the ads - and PETA bosses have been quick to react.
Spokeswoman Amanda Schinke says, "It's amazing what celebrities will do when their careers are on a downslide, but we didn't think that Janet was this desperate."
"Surely she knows enough about suffering and unjustified death to recognize that both occur in the production of a fur coat. We are asking her to think again and to donate these stolen skins to be used as bedding for animals orphaned by other human-caused disasters, such as loss of habitat."