April 12, 2010 03:12:14 GMT
The 22-year-old soul singer teams up with PETA for new ads in which she sheds all her clothes in a bid to ban black bear pelts worn by royal guards in the U.K.
Joss Stone has bared all for a new animal rights campaign - in a bid to ban black bear pelts worn by royal guards in the U.K. The "You Had Me" hitmaker has teamed up with People for the Ethical Treatment of Animals (PETA) activists for the shoot in the hope it will convince officials to get rid of the Canadian bear fur caps worn by the officers.
A source tells Britain's Sunday Mirror, "The plight of wild bears hunted for their skins and for fun is a subject very close to her heart. She hates the fact that Canadian black bears are slaughtered for their skins to make The Queen's Guards' ceremonial caps so decided to peel off for the campaign."
"It was quite full-on. She's laying on a Union Jack (flag) with nothing on. It sends a message to the Palace over the fur they use. They are beautiful pictures and she was very comfortable being without clothes." The ads will be launching later this year.