March 22, 2010 10:01:48 GMT
Through their Facebook and Twitter pages, Ludacris and Jamie Foxx send messages to youngsters to encourage them to talk about HIV and AIDS and what they can do to prevent the disease.
Rapper Ludacris has teamed up with actor Jamie Foxx to help raise awareness of HIV and AIDS - by encouraging youngsters to discuss the disease. The duo is taking part in the Centers for Disease Control and Prevention's I Know campaign, which uses social networking sites to convince African-Americans aged 18 to 24 to discuss the virus.
Both Ludacris and Foxx will use their Facebook and Twitter pages to promote the cause and convince their fans to join up, as well as recording radio and online announcements about the crusade. In one public service announcement, Ludacris says, "HIV isn't his problem or her problem. It's all of our problem."
"The facts are clear. African-Americans, especially young people, are being devastated by HIV and AIDS. But there is something we can all do about it. We can and must talk about HIV. So break the silence by having a conversation. Send a text. Update your status. Post this video. Talk about HIV and what we can do to prevent it."