March 11, 2010 03:41:23 GMT
Toymakers at Mattel, Inc. are about to launch a new line of Barbie dolls which is inspired by TV series 'Mad Men' and license rights to the characters.
Period TV drama "Mad Men" has inspired a new line of Barbie dolls, which will hit stores in summer. Toymakers at Mattel, Inc. have teamed up with show producers and creators to design four Barbie Collector "Mad Men" dolls, based on characters played by Jon Hamm, January Jones, Christina Hendricks and silver-haired John Slattery.
The new Barbies will mark the first licensed doll line in the Barbie Fashion Model Collection.
New York Times further reported that the dolls, which are reportedly available in 7,000 to 10,000 copies of each character, will be sold in specialty stores and on two websites, amctv.com and barbiecollector.com. Mattel has previously made Barbie collection from other TV series such as "I Love Lucy" and "The X-File".