Paris Hilton's Beer Ad Becomes Controversy

February 26, 2010 09:27:52 GMT

Her scene where she rubs cold Devassa beer on her body in a Brazilian ad is deemed to raunchy in its context.


Paris Hilton's Beer Ad Becomes Controversy
See larger image

An advert featuring Paris Hilton has sparked controversy in Brazil - a government official for women's affairs is calling for the commercial to be removed due to its sexist undertones. In the advert, the socialite can be seen sexually rubbing a can of Devassa beer on herself in an office building as passers-by stare at her antics.

But despite being fully clothed throughout the ad, officials at Brazil's Women's Secretariat reveal authorities have received several complaints about the "sensual nature" of the campaign. A representative tells the Associated Press, "It's an ad that devalues women - in particular, blonde women. The problem with the ad isn't a lack of clothing, but its sensual nature. A woman in a bikini on a beach isn't necessarily sensual; it depends on the context."

Three separate investigations have been launched by Brazil's advertising watchdog to decide whether the commercial should be banned.




 




Post Your Comments

posted by 4Speed on Feb 26, 2010
The focus should be on the beer!

Screen Name
Please Enter   
Comment
 
 
 
RSS
FB
Twitter