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Angelina Jolie Replaced by Karen Elson in Luxury Brand

January 09, 2010 02:14:54 GMT

Being the model of luxury label St. John since 2005, Angelina Jolie has been recently dismissed as the face of the brand because the bosses claim that Jolie 'overshadowed' the fashions she featured.


Angelina Jolie
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Photo credit: Albert L. Ortega/PR Photos

Angelina Jolie has been dismissed as the face of luxury label St. John - after bosses decided the famous actress was overshadowing the fashions she modeled. The tattooed "Lara Croft Tomb Raider: The Cradle of Life" star signed up with the designer brand in 2005, replacing supermodel Gisele Bundchen, and has been featured in their ad campaigns ever since.

Blonde beauty Kelly Gray, the daughter of the brand's founders Robert and Marie Gray, previously posed for the upscale firm. But now top executive Glenn McMahon has dropped Jolie - in favor of red-headed model Karen Elson for the spring 2010 campaign.

McMahon tells WWD.com that Jolie "overshadowed" the brand, adding, "We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette. We needed to show a modern point of view of St. John. We have evolved."


 




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posted by BASHER on Jan 09, 2010
No.. wrong. Jolie was hired by St John in Sept of 2005 per company announcement for a 2006 start of the campaign based on glamor with Jolie as the primary model and Mario Testino as the photographer. The campaign ran three years which is actually really long in comparison to other models like Giselle who was before Jolie. Not uncommon for a company like St John to go another direction. She got her full pay. They just didn't renew the contract. "St. John has decided ended their contract with Angelina Jolie. “It was a great run we had with Mario Testino, David Lipman and, of course, Angelina Jolie,” chief executive officer Glenn McMahon said. I guess McMahon forgot that he hired Agnyyes Dehn after Angie's contract was up. After all AJ was pregnant with twins at the time.
posted by villedeville on Jan 09, 2010
In August 2008 it was announced in the press that American model Hillary Rhoda(real name: Hillary St. Claire) has replaced Angelina Jolie as the face/model of St. John. What happened to Hillary’s tenure as St. John’s model? Was she dropped immediately in 2008 and Angelina Jolie was restated back then? Or is St. John just using Jolie’s name now to publicize the face of a new model inspite of the fact that she has been replaced by Hillary Rhoda two years ago? Is the story “Karen Elson replaces Hillary Rhoda as St. John model” too non-interesting? What's funny is that some news media (SneakPeek) has reported that Hillary Rhoda is NOW replacing Angelina Jolie as St. John model.

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