'Kong: Skull Island' Roars With $61 Million at Box Office, 'Logan' Drops to Second Place
Movie

'Kong: Skull Island' was initially expected to gain around $40-$50 million on its debut weekend, but it's actually stronger than expected.

AceShowbiz - "Kong: Skull Island" roared louder than expected in its first weekend at North American box office. The movie starring Brie Larson, Tom Hiddleston, Samuel L. Jackson and John Goodman topped the chart by making its debut with $61 million, defeating "Logan" which previously sat on the first place.

"Kong: Skull Island", which is directed by Jordan Vogt-Roberts, was initially expected to gain around $40-$50 million on its debut weekend, but it performed better thanks to its attribute as one of the oldest franchises in Hollywood history. Since the first "Kong" success in 1933, the franchise with the iconic ape has spanned movies, theme park attraction, video games and toys. Thus, people has been very familiar to it and seemingly craving for more.

Warner's president Jeff Goldstein said that the movie also got an advantage from a great marketing. "On these kind of movies that have big Fridays, you would expect to be down on Saturday. We were up 19 percent," said Goldstein. "We ended up in a fantastic place compared to where we thought we would be. The marketing came together in a huge way."

Meanwhile, Hugh Jackman's last Wolverine movie "Logan" dropped to No. 2 on its second weekend, gaining $38.1 million in North America. The movie directed by James Mangold had a domestic total of $153 million and grossed a massive $438.3 million internationally.

Jordan Peele's horror film "Get Out" continued impressing people by rounding out the top three of the chart. With only less than $5 million budget, the movie focusing on racial issue gained $20.7 million domestically in its third weekend and crossed $110 domestic mark.

Lionsgate's faith-based movie "The Shack" dropped to No.4 in its second weekend, earning $10 million with a domestic total of $32.2 million. Rounding out the top five at the weekend chart is "The Lego Batman Movie", which gained $7.6 million domestically.

Top Ten Movies at Weekend Box Office for March 10-12:

  1. "Kong: Skull Island" - $61 million
  2. "Logan" - $ 38.1 million
  3. "Get Out" - $20.7 million
  4. "The Shack" - $10 million
  5. "The Lego Batman Movie" - $7.6 million
  6. "Before I Fall" - $3 million
  7. "Hidden Figures" - $2.8 million
  8. "John Wick: Chapter 2" - $2.7 million
  9. "La La Land" - $1.8 million
  10. "Fifty Shades Darker" - $1.7 million

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