The Queen of Instagram has signed a $10 million deal with the multinational luxury fashion brand to be its new brand ambassador.
- Dec 17, 2016
AceShowbiz - Coach has named Selena Gomez as its new face for fall 2017. The "Good for You" singer will be the brand ambassador of the lavish fashion label, appearing on the brand's ad and social media campaigns. Page Six previously reported that Selena scored a huge $10 million paycheck as part of the deal.
Selena is also set to team up with Coach's executive creative director Stuart Vevers to co-design a special piece for fall 2017. Additionally, she will team up with Coach Foundation for its work on Step Up, a national organization aiming at empowering teenage girls from underserved communities.
"I am so excited to work with Coach and love the clothes and accessories designed by Stuart Vevers," said Selena in a statement. "I am especially looking forward to getting to know the Coach team as well as becoming involved in the foundation's support of Step Up."
Stuart Vevers said he was inspired and excited by the idea of working with a woman he felt he "could really identify with at the end of the day." He added, "The woman I design for is authentic, honest and possesses a romantic charm mixed with cool, confident attitude. Selena embodies all of these qualities perfectly-but the fact that she has always loved Coach, and believed so strongly in our philanthropic mission, made her a true Coach Girl."
Being Coach's brand ambassador is not Selena's first time on the world of fashion. Previously in 2009, Selena launched her own K-Mart collection Dream Out Loud.
The deal with Coach marks Selena's further comeback. Back in August, Selena Gomez took a break due to anxiety and depression resulted from Lupus diagnosis. She returned in November for American Music Awards, the event during which Selena was presented with the award for favorite pop/rock female artist.
