In collaboration with S7 Airlines, the band filmed the colorful visuals in zero gravity while flying to Russia.
- Feb 12, 2016
AceShowbiz - OK Go's music videos never disappoint. The band once again wows fans with the gravity-defying visuals for "Upside Down & Inside Out" that they shared online via Facebook on Thursday, February 11.
The clip was shot in zero gravity while the group was traveling to Russia in an S7 Airlines plane. It finds the members and two flight attendants floating through the air as numerous colorful objects like pinatas, disco balls, suitcases and paint-splattered balloons are flying around them.
Hello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit
Posted by OK Go on Thursday, February 11, 2016
"Upside Down & Inside Out" is the latest single off OK Go's "Hungry Ghosts" album. The group's Damian Kulash, Jr. co-directed the breathtaking music video with frequent collaborator Trish Sie. The members were required to train for three weeks before starting filming.
"It was nearly a decade ago that the world started buzzing about commercial space travel and exploration. When I heard about Virgin Galactic and Space X, it dawned on me that soon enough, people will be making art in space," Kulash, Jr. said in a statement.
"So for years, we've been looking for the opportunity to make a weightless video. I mean, what could be more thrilling than astronaut training? I met with people from S7 at a media event at the Cannes Lions festival in France and that's where the adventure began," he added.
